Brand guidelines · v0.1 · Sep 2026
apni.in brand
The identity system for apni.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, 'apni' () means 'our' or 'belonging to us', conveying a sense of community and ownership.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0D7377RGB 13, 115, 119#08494CRGB 8, 73, 76#EF6F53RGB 239, 111, 83#17242ARGB 23, 36, 42#F3F6F6RGB 243, 246, 246Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Sora
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxTogether, It's OursH2 · 36pxTogether, It's OursH3 · 24pxTogether, It's OursBody · 17pxTogether, It's OursCaption · 13pxTogether, It's OursLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@apni.in
www.apni.in
Founding Team
apni.in
hello@apni.in · www.apni.in
www.apni.in
Explorations
Alternative wordmark directions considered for apni.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.